IARA's Certified Automotive Remarketer (CAR) Program

UNIT:  Pre-sale Activities

COURSE:  Marketing

Course Purpose

The purpose of this marketing course is to provide an insight and a comprehensive guide into what is necessary to develop an effective pre-sale marketing program to maximize the remarketing of a portfolio’s used vehicles.

Learning Objectives

Upon completion of this module, the candidate will be able to:

• Explain how to attract as an expansive a qualified buying pool as possible.
• Explain how to create an exciting and compelling sales atmosphere.
• Describe how to establish and maintain the consignor’s brand image.
• Explain how to build a base of repeat buyers.
• Describe how to create opportunities to sell vehicles as early as possible in the selling cycle.
• Explain how to attain the highest sale percentage at each sale event.

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