Press & Public Relations Communications Committee
Chairperson
Mike Antich, Bobit Business Media
Committee Members
Colleen Fitzgerald,
Used Car News
Chuck Parker,
Automotive Digest
Ron Smith, Cherokee
Publishing
Committee Services
- Help mobilize industry resources to create industry consensus for important issues and initiatives.
- Create increased visibility for the IARA and its members.
- Use the press as a forum for the IARA to express support for other industry associations and their initiatives.
- Cultivate a good working relationship with the press.
Interested in working on this committee? Sign up here.
Mission Statement
The mission of the Press and Public Relations Committee is to communicate the goals, vision, accomplishments, initiatives, and position on industry issues of the International Automotive Remarketers Alliance via the trade press and consumer publications.
Objectives
- Increase industry awareness of the IARA.
- Help increase IARA membership in the U.S. and Canada.
- Support other industry associations and their initiatives via the press.
Long Term Objectives
To assist in cultivating a reputation of IARA as one of the more influential organizations in the remarketing industry that has built alliances with other industry associations.
IARA Committees
Education, Certification & Conference Management Committee
Industry Recognition & Awards Committee
Membership Development & Recruitment Committee
Press & Public Relations Communications Committee
Remarketing Industry Standards & Certification Committee
Vehicle Remarketing Technology & Systems Committee