October 13th, 2011:
For Immediate Release-IARA-Mt. Arlington, NJ–
The IARA announced today that Porsche Cars North America has joined the IARA. “Porsche Cars North America will be a valued addition to our growing consignor group. We are very pleased to have them as members. “, said Matt Marks, Executive Director.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche sports cars and sport utility vehicles for the United States.
Established in 1984, it is a wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG. PCNA employs approximately 180 people who provide Porsche vehicles, parts, service, marketing and training for its 195 dealers. The dealers, in turn, provide Porsche owners with best-in-class service.
PCNA, which imports the iconic 911 series, the Boxster and Cayman sports cars, Cayenne sport utility vehicles for the U.S., and the highly acclaimed Panamera, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.
About the IARA
The IARA was created in 2001 in response to a realization by several vehicle remarketing organizations that this multi-billion dollar per year industry had no direct representative organization. The IARA conducts two semiannual Roundtable industry meetings, one of which is in conjunction with a national remarketing conference. Further information is available at www.iaraonline.org.
The primary purpose of the IARA is to provide a forum in which members are able to maximize remarketed vehicle portfolio values. Functions include:
- Facilitate standardization of processes within the industry.
- Provide a medium to facilitate joint initiatives among Alliance members.
- Develop performance measurements for the industry.
- Provide a forum for sharing ideas, knowledge, and best practices.
- Encourage and support member adherence to the IARA Code of Ethics.
- Share information on legislative and regulatory issues impacting the
remarketing industry. - Provide a lobbying body to address legislative issues.
- Provide a process of continuing education focused on the support of best
practices in the remarketing industry.
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